On June 1, S&P Global Mobility reported that Samsung Electronics has overtaken Micron to become the world’s largest automotive memory supplier. In 2025, Samsung captured a 40% market share , up from 35% in 2024, while Micron’s share fell from 40% to 35% .

The gain was fueled by strong shipments to Chinese automakers as smart vehicles demand higher‑capacity, more reliable memory for infotainment and ADAS. Samsung entered the automotive memory market in 2015 and now offers a full lineup: LPDDR, UFS, SSDs, and GDDR for smart cockpits, autonomous driving, and in‑vehicle computing.

Samsung continues to lead overall memory markets as well, holding top positions in NAND flash, DRAM, and HBM .

ICgoodFind: Samsung’s broad automotive memory portfolio and China‑focused go‑to‑market strategy drove its rise to #1, reshaping the competitive landscape.